The Jellicoe Design Story
“Our pieces are not mass produced”, says Deeanne. “I am driven by the desire to create ready-to-wear clothing that is artistic, comfortable and very easy to wear. It is particularly designed for NZ women – for our climate, our size and our shape”.
Jellicoe makes fashion for small to 4XL sized women. “My two ranges, Jellicoe and Deeanne Hobbs, are printed on our own exclusive fabrics that match seasonal colours and style”, says Deanne.
“I love designing clothing that doesn’t just hang”, explains Deeanne. “I want women, whatever their size, to feel comfortable and stylish. It is so good for the soul when you know you look good”, she says.
Jellicoe Design is the passionate creation of Deeanne Hobbs. In 1991, having just been made redundant by Singer in Australia, she embarked on a new business – turning her flair for colour and design into a successful pot painting business. Her designs graced platters and vases and were sold throughout NZ. Her love for fashion continued to bubble below the surface however and she began to put her own designs onto fabric.
“I had done design work for other companies”, she says, “but realised it was time to turn my art work into something that could enhance fashion and be produce clothes that were completely different from anything else around. One thing just led to another”, she laughs.
The first Jellicoe collection was produced in 2008. “It was essentially art wear”, explains Deanne. “NZ women love to wear clothes that are a little different and my wearable style of art ranges really got them excited”