About Us

The Jellicoe Design Story

Jellicoe Design is the passionate creation of Deeanne Hobbs. In 1991, having just been made redundant by Singer in Australia, she embarked on a new business – turning her flair for colour and design into a successful pot painting business.

Her designs graced platters and vases and were sold throughout NZ.  Her love for fashion continued to bubble below the surface however and she began to put her own designs onto fabric. “I had done design work for other companies”, she says, “but realised it was time to turn my art work into something that could enhance fashion and be produce clothes that were completely different from anything else around. One thing just led to another”, she laughs. The first Jellicoe collection was produced in 2008. “It was essentially art wear”, explains Deeanne. 


“NZ women love to wear clothes that are a little different and my wearable style of art ranges really got them excited” 


“Our pieces are not mass produced”, says Deeanne. “I am driven by the desire to create ready-to-wear clothing that is artistic, comfortable and very easy to wear. It is particularly designed for NZ women – for our climate, our size and our shape”.

Jellicoe makes fashion for small to 4XL sized women. “My two ranges, Jellicoe and Deeanne Hobbs, are printed on our own exclusive fabrics that match seasonal colours and style”, says Deeanne. “I love designing clothing that doesn’t just hang”, explains Deeanne.

“I want women, whatever their size, to feel comfortable and stylish. It is so good for the soul when you know you look good”, she says.


Our Boutique

Welcome to the Jellicoe Boutique Store in the Wakatu Estate, Nelson, NZ.  Attached to the Jellicoe manufacturing hub, the Jellicoe boutique is a gorgeous place to explore the range of Jellicoe designs along with one-off garments, exquisite jewellery and accessories.

If you enjoy sewing and creating, this is the place to get lost in a stunning array of fabrics and trimmings.

You will also find an array of gifts and Jellicoe creator Deeanne Hobb's gift cards and paintings.